The online presence of the world’s best luxury car brands is a strong predictor of future sales and the factors that are driving the global automotive sector. Every luxury automobile brand on our list captures considerable customer attention and generates relevant social media conversations. They are at the center of what matters to rich customers.
Electric cars are the most important development influencing the global automobile industry this year, driven by consumers’ need for sustainable driving experiences and tougher pollution rules. With the Porsche Taycan and Tesla Model S Plaid debuting this year, luxury electric vehicles (EVs) are becoming increasingly enjoyable to drive. Electric vehicles are also benefiting from extended reach and expanding charging station networks throughout the world.
Digitalization is the second most important factor impacting the automotive sector in 2021. Connected automobiles, self-driving cars, and the ever-increasing size of digital screens within cars are three major areas of investment for manufacturers. Best luxury car manufacturers are at the forefront of the digital change of our driving dynamics. The new Mercedes-Benz EQS is a perfect example of digital innovation placed front and center in the cockpit to improve the driver’s experience.
The worldwide luxury car industry is expanding, with a market value of $665 billion expected by 2027. While German automakers occupy the top of our ranking with BMW, Mercedes-Benz, and Audi, the United States is rapidly catching up with Tesla. With Lexus, Toyota’s luxury spinoff, Japan has only one brand in the top 15. Other European brands from Sweden (Volvo), Italy (Lamborghini, Ferrari, and Maserati), the United Kingdom (Land Rover and Jaguar), and France round out the rest of our ranking (Bugatti).
The 10 Most Popular Luxury Car Brands -2021
|10||Land Rover||United Kingdom|
BMW (Bayerische Motoren Werke) is the most popular luxury car brand online, commanding a 22.8 percent share of search interest in 2021 because of a series of newsworthy movements that have continually kept it in the spotlight. The brand’s commitment to premium electric vehicles has definitely helped to boost interest, especially with the unveiling of BMW’s New Class EV-focused platform, which will launch in 2025.
With the launch of the highly anticipated BMW M3 and M4, as well as the future fully-electric iX model, the German luxury automobile manufacturer is also retaining its name at the forefront of the market.
The brand’s electric motors are said to compete with Tesla. And, as is customary, the brand’s ever-evolving technology adds to its steady market share. BMW intends to double its number of all-electric and plug-in hybrid vehicles to 25 by 2023.
Country of origin: Germany Most popular models: BMW 3 Series, BMW X5, BMW 1 Series Average starting price: $45,600
Mercedes-Benz, The Daimler Group’s luxury automobile subsidiary, is the second most popular luxury vehicle brand online and is the most valued luxury automotive brand in 2021.
Mercedes-Benz has maintained its place closer to the top of the luxury automobile market by redefining new-age luxury with a variety of battery-powered supercars. This is due to its continual attention to detail and never-faltering rapid technology speeds.
Country of origin: Germany Most popular models: Mercedes-Benz C-Class, Mercedes-Benz E-Class, Mercedes-Benz A-Class Average starting price: $60,000
From the brand’s new Tesla-rivaling electric sports vehicle to photographers catching images of the long-awaited Audi Q9, all eyes have been on Audi’s revolutionary technologies. Stepping into the electric vehicle market has been a focus for the German luxury automobile maker in recent years, and with the Q9 rumor, Audi has edged closer to the top as it boosts its standing into the forefront of the E-vehicle business. The company also announced a deal with Amazon that would allow its customers to acquire high-power electric charging stations for their homes from the e-commerce giant.
Country of origin: Germany Most popular models: Audi A3, Audi A4, Audi Q5 Average starting price: $70,000
Tesla’s cult-like fanbase guarantees that it remains in debates year after year, and as of 2021, it is the market leader in digital popularity in the United States. Tesla, which was founded in July 2003, is the world’s most valuable carmaker, and its soaring stock prices, thanks to the brand’s “home run” of sales in the first quarter of 2021, predict a bright outlook overall. Through its worldwide manufacturing growth in China and Europe, Tesla manufactured 180,338 vehicles in the first quarter of 2021 alone.
Country of origin: United States Most popular models: Tesla Model 3, Tesla Model Y, Tesla Model S Average starting price: $115,000
Porsche sales are up more than 44 percent over the first quarter of 2020. The firm attributes most of this to its ever-expanding model lineup, with a specific emphasis on the first completely electric Porsche. The Taycan, 4S, Turbo, and Turbo S were only reaching the market in Q1 2020, with the Taycan Cross Turismo joining the fray later that year.
Country of origin: Germany Most popular models: Porsche Macan, Porsche 911, Porsche Cayenne Average starting price: $175,000
The simplest way to describe Lexus’ year in the car business is “tech-laden.” While the brand hasn’t yet achieved the pinnacle of market share and attention, it’s working hard to improve that by 2025. The debut of the LF-Z Electrified, together with Lexus’ aim to release 20 new or modified cars internationally over the next four years, signals big things are on the way.
Country of origin: Japan Most popular models: Lexus RX, Lexus CT 200h, Lexus LS Average starting price: $63,000
From the inclusion of five more of its models to the IIHS Top Safety Pick Plus list to enhanced paid parental leave and a solid gain in sales in the first quarter of the year, it’s safe to say that Volvo is checking all the boxes when it comes to initiating conversations online. The last two reasons are partially related: as Volvo seeks to enhance its market share in the electric car business, it also seeks to raise retention rates and talent acquisition through a variety of enticing new policies.
Country of origin: Sweden Most popular models: Volvo XC60, Volvo XC40, Volvo XC90 Average starting price: $45,000
Lamborghini reported record earnings in 2020, delivering 7,430 vehicles globally and earning $1.9 billion in revenues. Despite a two-month obligatory pandemic shutdown, the luxury supercar manufacturer has already claimed nine months of orders secured for 2021 and an increasing market share in China. Lamborghini’s falling online midpoint might be related to the company’s absence of electric vehicles, which CEO Stephan Winkelmann has suggested may alter in the coming months.
In an unexpected move, the Ferrari Purosangue — the brand’s first-ever premium SUV – will arrive in 2022. For the time being, 2021’s considerable media attention has been concentrated on automotive aficionados’ keen anticipation of the vehicle’s first appearances. The Ferrari Purosangue, designed to compete with the Lamborghini Urus and Aston Martin DBX, is released at the same time as several other supercar companies produce their own versions of a family-friendly car.
When it comes to new technologies, Land Rover is committed to staying one step ahead. Thanks to recent collaborations with commercial spaceline Virgin Galactic and Panasonic’s nanoe X virus-busting air conditioning purification technology, the British automobile maker remains one of the most popular luxury car brands online. Both try to rekindle the spirit of Land Rover in ways that appeal to very different segments of the market.