You’re already familiar with Amazon as your go-to shopping destination for anything from household goods to books, computer gadgets to groceries. However, one of the world’s leading retail marketplaces has been making a serious effort to expand beyond its usual product since 2017. Amazon has introduced hundreds of in-house fashion brands in less than four years, leaving their mark on the fashion industry in the process. We’ve compiled a list of the best Amazon fashion brands you should be aware of. Whether you’re trying to refresh your underwear drawer, update your closet with trend-forward pieces, or just buy a few wardrobe necessities, the mega-retailer is your one-stop shop.
WHAT IT IS: HIGH-QUALITY WORKOUT-WEAR WITH TONS OF AMAZING REVIEWS
Core 10 is the answer if you’re seeking affordable sportswear that performs as well as brands three times the price (it comes in extended sizing as well). It has everything you need for your workout: sports bras, leggings, shorts, sweatshirts, and more.
WHAT IT IS: BASICS WITH A '90S FEEL THAT ALL COST LESS THAN $30
Wild Meadow launched this spring, has that easy-breezy young ’90s vibe, and all designs are available in sizes up to XXL. What’s the best part? There isn’t a single thing that costs more than $30, so stock up as soon as possible.
WHAT IT IS: NON-BASIC BASICS THAT ARE BUDGET-FRIENDLY
Food, home supplies, and wardrobe essentials are all part of the Amazon Essentials brand. Yes, they’re necessities, but they’re far from dull. Expect to see floral t-shirt dresses, comfortable fleeces, yoga leggings, and swimming suits.
WHAT IT IS: TREND-DRIVEN CLOSET ESSENTIALS
Goodthreads began as an Amazon menswear company but swiftly moved into the womenswear market. This collection includes a wide range of wardrobe fundamentals such as button-down shirts, chinos, and sundresses, but they’re a little more fashion-forward than some of Amazon’s other basics go-tos (like Amazon Essentials).
WHAT IT IS: EVERYDAY UNDERWEAR AND LINGERIE, PLUS GREAT SWIM OPTIONS
Amazon’s lingerie brand Mare stands out as one of the best amazon fashion brands also, the collection includes everything from underwire bras to slinky slips and lace-trimmed thongs. This is the brand to go to if you’re seeking underwear or sleepwear of any type.
WHAT IT IS: COMFORTABLE BASICS THAT GO UP TO 7X
Daily Ritual is your go-to for casual alternatives that look put-together enough for a night out with friends or doing errands. The brand is famous for its selection of casual basics that are anything from basic, with the majority of pieces made of an extremely soft cotton jersey or fleece.
WHAT IT IS: LIMITED-EDITION COLLECTIONS CO-CREATED WITH SOME OF TODAY’S BIGGEST SOCIAL STARS
The Drop is Amazon Fashion’s most valued line, based on the notion of selected, limited-edition capsule collections that are only available for 30 hours. Each collab is designed and curated by a rotating group of bloggers and influencers who cater to their distinct style at accessible prices—either something they desire for their personal wardrobe or have established a hallmark look around.
WHAT IT IS: CLASSIC KNITWEAR SILHOUETTES, UPDATED
If you enjoy a nice knitwear moment, the name says it all: Cable Stitch is the Amazon brand to check out. Cardigans, pullovers, dresses…the list goes on. With basic solid colors and colorful stripes in the mix, the collection will appeal to both minimalists and maximalists.